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black present Y's

2/19/2018

 

Yohji Yamamoto is a Japanese fashion designer based in Tokyo and Paris. Considered a master tailor alongside those such as Madeleine Vionnet, he is known for his avant-garde tailoring featuring Japanese design aesthetics.

Y's is Yohji Yamamoto's very first brand, and to this day it bears his vision and philosophy. At the root of the brand is the concept for women to wear men's clothing; clothing for independent women who value their own vision;

“For me, a woman who is absorbed in her work, who does not care about gaining one’s favour, strong yet subtle at the same time, is essentially more seductive. The more she hides and abandons her femininity, the more it emerges from the very heart of her existence.”

 

Each piece is created through careful selection of material and precise pattern making, to achieve a refined silhouette. The brand values the importance of ‘ the space between the garment and the body ’ for a balanced volume.
Y's continues to propose its unique category of clothing: functional daily wear with elegance.